Market Access
Warm introductions to customers, paid pilots inside member companies, co-selling into their client base, and reseller channels. No equity involved.
An initiative of GTECH’s Startup Engagement Focus Group
Your next enterprise customer is already in Kerala.
A curated, double-opt-in exchange that connects startups with the CEOs, CTOs and innovation budgets of GTECH member technology companies. No cold pitches. Every introduction is wanted on both sides.
- 13 member companies enrolled
- 10 startups onboarded
- Backed by GTECH, Kerala’s industry body of 300+ technology companies
- Introductions only on mutual opt-in
Great products stall at the enterprise door.
Kerala builds startups well. Incubation, seed funding and product development are strong. The hard part comes next: the first enterprise customer, the first paid pilot, the growth round.
Cold emails go unanswered. Pitches land with the wrong person. Procurement has no process for a ten-person company. The Exchange fixes the introduction, so the conversation starts with the right decision-maker who already wants to talk.
One match. Three kinds of value.
Strategic Investment
Capital from member companies, their founders and HNI networks, through equity, CCPS, CCD or iSAFE, on terms agreed directly between the startup and the investor.
Functional Mentoring
Hands-on guidance on GTM, engineering scale-up and leadership from people who have built and sold technology companies.
Where the Exchange stands
- member companies enrolled
- 13
- startups onboarded
- 10
- regions: Trivandrum, Kochi, Calicut
- 3
- cold pitches
- 0
The first cohort is forming now.
Built on real demand, not goodwill.
What the member companies enrolled so far most want from startups, in order of demand.
- What they want most
- TopTechnology and innovation scouting
- Co-selling
- Investment
- New service lines
- Technologies
- TopAI
- Data and analytics
- Product engineering
- Cloud and DevOps
- IoT and embedded
- Industries
- TopHealthcare and life sciences
- Travel and hospitality
- Retail
- Logistics
- Manufacturing
- Education
- Client markets
- TopNorth America
- UK
- Europe
- Australia/NZ
- How they engage
- Mentoring
- Market access
- Investment
Members see the Exchange as a growth channel, not CSR.
Curated. Double opt‑in. Tracked to outcome.
Share your intent
Member companies declare their domains, markets and what they want. Startups submit a short profile.
We screen and match
The GTECH SFG core team reviews every application and maps it to member demand.
Both sides say yes
Members see an anonymised summary first. We introduce you only when both sides opt in.
We follow through
Check-ins at 30, 60 and 90 days to move introductions into pilots, deals and investments.
How we keep it worth everyone’s time.
No cold pitches.
Every introduction is opted into by both sides.
No equity for access.
Market access and mentoring never involve equity. Equity changes hands only when a startup chooses to raise from a member, on terms they agree directly.
Decision-makers only.
Members send leaders; startups send founders.
Confidential by default.
Members see anonymised summaries until a startup agrees to be introduced.
Accountable.
We track every match at 30, 60 and 90 days.
An initiative of the GTECH Startup Engagement Focus Group
Frequently asked questions
Who can apply?
Startups at any stage, from idea to growth. Kerala-based startups are preferred; startups from anywhere in India are welcome.
Does GTECH take equity?
No. Market access and mentoring involve no equity. If a startup raises investment from a member, equity or another instrument (CCPS, CCD, iSAFE) goes to that investor, on terms the two agree directly.
Is there a fee?
No. Applying and being matched is free.
What happens to my information?
Members first see an anonymised summary. Your name and details are shared only after you and the member both agree to an introduction.
How long until I hear back?
We review applications on a rolling basis. Your screening meeting with our expert panel takes place within two weeks of applying.
Let’s build the enterprise engine for Kerala’s startups.
Questions? Write to secretariat@gtechindia.org